About Us

Youth Sport Direct is the commercial division of the Youth Sport Trust – a national charity dedicated to building a brighter future for all young people.

We are a small team who care passionately about high quality PE, sport and physical activity. Our mission is to develop, source and select products and services that help our customers deliver great experiences for all young people, regardless of their age or ability.

In short, we want to get all young people active – and enjoying it!

What we do

We innovate. We prize creativity. We work with R&D specialists, such as the Loughborough Sports Technology Institute, allowing us to develop products that are innovative, practical and cost-effective.

We research. Our in-house research team has its finger on the pulse of the education, sport and health sectors, continuously gathering intelligence through our extensive networks.

We develop. Our in-house resource development team has a wealth of education sector experience, and is expert in resource authoring and design.

We source. Product procurement is one of our specialities. We are official supplier to England Hockey for their educational resources and equipment. We have strong ties with reliable, ethical manufacturers all over the world.

We sell. Our online store houses over 1,000 products and resources for PE, sport and physical activity – in the school, in the home and in the community. We work hard to ensure our solutions are effective and affordable for our customers.

We deliver digital. We offer specialist and expert development of digital solutions to NGBs and other commercial partners.

We give 100% of the profits we make back to youth sport programmes.

If you are an NGB or other organisation working in the education, sport or health sector, and are looking for support for your business, please get in touch with us. We’d love to hear from you.